DMVG Blog

Inbound Marketing - eNewsletters as Content Connections

newsletters blog inbound marketing

According to eMarketing, in 2014, email marketing won as the most effective tool of digital marketing for customer retention. In a 2016 edition, respondents indicated that they see this trend continuing for at least the next five years, with 74% seeing it as one of the highest ROIs available. Suffice it to say that practically everyone in the B2B and B2C arenas understand how important email marketing is as an effective inbound strategy. Knowing it is one thing; doing it is another thing entirely. While larger organizations may have the manpower to design and orchestrate brilliant content marketing strategies, smaller and solo businesses rarely have that luxury.

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What Small Businesses Can Do About Computer Security

What Small Businesses Can Do About Computer Security

Many small-business operators tend to ignore data and computer security, but this mistake could have devastating consequences.

Top cybersecurity experts say that cyber attacks against smaller companies is increasing. Forty-three percent of global cyber attacks in 2015 were carried out against businesses with fewer than 250 workers, according to cybersecurity firm Symantec. Such attacks not only compromise a company's computer security and profits, but can have a negative impact on its reputation. This can lead to a loss of business even if the hackers steal nothing.

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Blogging: an Effective Inbound Marketing Tool

online marketing

Inbound marketing is 62% more cost-effective than outbound marketing, according to an infographic published by HubSpot. Of course, this shouldn't come as surprise given the fundamental principle of inbound marketing is to attract customers.

While there are dozens of different ways to platforms on which to use inbound marketing, one of the most effective is a blog. Outbound marketing techniques like cold calling and direct mail are slowly being replaced by newer and more effective techniques like blogging, and for good reason: the same infographic cited above found that 57% of businesses have acquired a customer though blogging, whereas only 42% have acquired a customer through Twitter.

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Optimized Articles WILL Increase Free Traffic to Your Website

increase free traffic to your website

If you want to increase your free traffic, write and post optimized articles. There are three key ingredients to a successful web page/article being optimized:

1. Your meta title
2. Your description
3. Your keywords

This is very simple to fill out and follow when you publish content on your site. Take the time to do it right. It will help you to begin to rank better and faster with your keywords.

Are you still unsure of whatís needed from you? Read on.

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Adobe rushes out yet another security patch for Flash | Cult of Mac

adobe flash

In a post that surprises no one in the tech community, Adobe needed to fix another Flash security flaw today, rushing out a patch for its web multimedia software.

Adobe is rating the update as a critical vulnerability “that could potentially allow an attacker to take control of the affected system.”

Which, of course, sounds like kind of a big deal. Time for yet another security patch for Flash.

 

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