DMVG Blog

5 Ways to Monetize Email Newsletters

newsletter

It may not be as exciting as social media or content marketing, but email marketing is one of the most effective ways to reach an intended customer. In fact, digital marketers have stated that email is the most effective digital marketing channel when it comes to customer retention. Email is also effective at achieving brand awareness, customer acquisition, and conversion. - Loren Baker - smallbiztrends.com

Wow.. how true is that quote?  Email marketing has been around since email and it’s going as strong as ever.  A properly built list is a list of people who’ve indicated interest in learning more about you and your business.  How could you not send them news and information regarding your industry regularly?

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Personal branding and reputation management: what you need to know - Memeburn

social media reputation management

We’re all in the marketing business… no doubt.  We market ourselves every day whether personally, professionally or our businesses.  

I remember a while back we had some people on an IT help desk speaking harshly to a client who called in for support.  We pulled them aside and explained that they are the face of our business.  How that interact with our clients is more powerful than any sales or management level interaction.  They needed to clean up their act and realize that they are the front lines for our reputation.

In this article, Anton Koekemoer lists some of the key areas where you need to manage your personal and company reputation.

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10 Time Wasting Tasks You Can Automate in 30 Minutes

time management

I don’t know about you, but to me, it seems that there are never enough hours in the day to get everything done.  So, I’m always looking for ideas on how to become more productive and get more done in less time without sacrificing quality.

This seems to be a never ending challenge.  I have 2 small children, a loving wife and other family…. not to mention several businesses that keep pulling at my time.

Below is a link to a great article that highlight some ideas we can ALL use to become more productive.  They range from dealing with email better through performing backups, etc.  It’s a great list!

http://smallbiztrends.com/2015/07/automate-time-wasting-tasks.htm

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These 9 trends show the future of mobile payments and banking | VentureBeat | Mobile | by Rimma Perelmuter, MEF

mobile phone - mobile banking, mobile payments.

Here’s a great article about movie payments.  In short, if your business doesn’t accept payments via mobile technologies, you really need to consider making some changes.  Apple Pay is catching on… and moving very quickly to be an accepted method of payment throughout the world.  If you haven’t tried it, you really should.  

These convenience changes combined with their increased security will push our customers to want to pay via mobile devices, etc.

How is your business handling this issue?  Tell us in the comments below.

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10 Advanced SEO Techniques That’ll Double Your Search Traffic

Search Engine Optimization

I’ve started following Neil Patel as I learn more and more about SEO Techniques.  In this article he delves deep into techniques that WILL improve your Search Engine Optimization (SEO) which will totally drive more traffic to your site. That’s the name of the game, after all… driving traffic to your site.

Of particular note is his idea about creating optimized landing pages.  These pages are built specifically to help weed out casual visitors from those that are serious.  They can be used to build leads in your lead system, subscribers to your newsletter and communications, and even purchase products.

Here’s a link to the original article:

10 Advanced SEO Techniques That’ll Double Your Search Traffic

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SEO - Who links to your site?

seo pagerank website

SEO and backlinks…. a dead issue or not?  In the website development business, we always look to help our customers.  Sometimes, however it’s like leading the horse to water… you can get the horse there, but it’s hard to make them drink.

 

SEO appears to be the same thing at times.  People call us asking for help, be it design related or traffic related and we always ask the same basic questions.  In most cases, we get to the question of search engine ranking for your keywords and backlinks… and people just have no idea what we’re asking.

 

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Things a little slow around the office? Here are 3 things you can do via email to get things hopping again.

publish a newsletter

They say the definition of insanity is doing the same thing over and over and expecting different results. Well, if your approach to email and email marketing is blast after blast of salesy type emails, than you look to your prospects just like every one else. So why should you expect different results?

As marketers, we need to continually review our procedures and message to make sure we stand out from the crowd.

Here are a couple of things to do just that.

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It's April 21st (Mobilegeddon)... How is your mobile search ranking doing?

Google search on a mobile device, ipad

April 21, 2015…. It doesn’t quite have the ring that April 15th does…. But for those of us with websites, it could be just as important.  It's Mobilegeddon day.... 

Today is the day that Google officially uses a site's mobile access capabilities as a ranking criteria.  Now, before you click over to google.com and do a search, note that this is specifically more prominent when the search happens via mobile device.

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Is Your Website Designed to Provide Access For A Person With A Disability?

braille

Today, there is a lot of focus on making website “responsive.”  Responsive websites are websites that morph their interface based upon the device used to view it.  So, it may look different if it’s viewed on a Cellphone or Tablet Computer than it does from a workstation.  It’s an important focus, but it does it properly address people with a disability?  

The World Wide Web is classified as a form of Information and Communications Technology, or ICT. Laws and policies regarding ICT accessibility that are already in existence are being considered in terms of the Internet. In addition, more and more legislation addressing ICT accessibility is being enacted around the world.

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Holiday Traditions On Thanksgiving

thanksgiving

Thanksgiving Day is observed as a holiday primarily in Canada and in the U.S.  In Canada it’s celebrated on the second Monday in October while in the U.S. it’s on the fourth Thursday in November.  The celebration traditionally extends through the weekend making a long weekend break for most.  It provides us a time to reflect on what we’re thankful for as well as spend some much needed time with our families.  All generations embrace this holiday as it holds special meanings for all.

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