DMVG Blog

Things a little slow around the office? Here are 3 things you can do via email to get things hopping again.

publish a newsletter

They say the definition of insanity is doing the same thing over and over and expecting different results. Well, if your approach to email and email marketing is blast after blast of salesy type emails, than you look to your prospects just like every one else. So why should you expect different results?

As marketers, we need to continually review our procedures and message to make sure we stand out from the crowd.

Here are a couple of things to do just that.

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It's April 21st (Mobilegeddon)... How is your mobile search ranking doing?

Google search on a mobile device, ipad

April 21, 2015…. It doesn’t quite have the ring that April 15th does…. But for those of us with websites, it could be just as important.  It's Mobilegeddon day.... 

Today is the day that Google officially uses a site's mobile access capabilities as a ranking criteria.  Now, before you click over to google.com and do a search, note that this is specifically more prominent when the search happens via mobile device.

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Is Your Website Designed to Provide Access For A Person With A Disability?

braille

Today, there is a lot of focus on making website “responsive.”  Responsive websites are websites that morph their interface based upon the device used to view it.  So, it may look different if it’s viewed on a Cellphone or Tablet Computer than it does from a workstation.  It’s an important focus, but it does it properly address people with a disability?  

The World Wide Web is classified as a form of Information and Communications Technology, or ICT. Laws and policies regarding ICT accessibility that are already in existence are being considered in terms of the Internet. In addition, more and more legislation addressing ICT accessibility is being enacted around the world.

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Holiday Traditions On Thanksgiving

thanksgiving

Thanksgiving Day is observed as a holiday primarily in Canada and in the U.S.  In Canada it’s celebrated on the second Monday in October while in the U.S. it’s on the fourth Thursday in November.  The celebration traditionally extends through the weekend making a long weekend break for most.  It provides us a time to reflect on what we’re thankful for as well as spend some much needed time with our families.  All generations embrace this holiday as it holds special meanings for all.

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4 Ways to Improve Email Deliverability

4 Ways to Improve Email Deliverability

Spam filters are there to make our lives easier. They help to minimize the time we spend hitting the delete key in our email programs.

This is great… for consumers… but for marketers, things get hard quickly. Over the years, it has become harder and hard to “get to the inbox.” Fortunately, sticking to some core principles really helps a lot.

Here are 4 quick things you can do to help your emails get to the inbox.

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When in Doubt, Blog!

blog

Most businesses have websites. No doubt.  Not all of them, however, have blogs.  A number of studies continue to point to the value of a blog for customer retention and Search Engine Optimization (SEO) and Sales.

Google dislikes stagnant websites.  Change is good.  This doesn’t mean having to rewrite your whole website when you want Google to come around again.  It’s more about providing Google some new content on a regular basis to help make it happy.

Hubspot ran a study and published some interesting results:  companies with blogs have 55% more visitors, 97% more inbound links and 434% more indexed pages.

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Need 15 GB of cloud storage?

Copy

Who doesn’t need an extra 15 GB of sync-able, cloud based storage?  While we were setting up our Drobo 5N (review coming soon) we were checking out the software for it, and copy.com was one of them.  

The short story: 15 GB of cloud based storage that can be accessed by different devices via different channels. 

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Finally, Roads for the Future: Solar Roadways

solar roadways

Here’s a cause we believe needs some more attention.  This idea could revolutionize the US dependency on power.  According to the product video, there is enough capacity in our interstate highway systems along to provide three times the power that we consume in the US.  That’s incredible and certainly worth the exploration.

Join us in supporting this cause!  Click through for their video introducing their product and idea.

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