DMVG is a Proud Sponser of this Great Organization.  Stop by and enjoy a great event. Registration details are below.

Despite all the books and articles on building a team, hiring the right people, and motivating high performers, these remain some of the toughest challenges facing business leaders.  Failing to deliver on the human capital dynamics of your growing business can mean the difference between funding and starvation, or even life and death for the company.  The stakes have never been higher.

Three extraordinary business leaders will share their experiences on hiring right, leading well, and building a winning organization.

Moderator:

Alan J. Kaplan, President & CEO, Kaplan & Associates, Inc.

Alan is a leader in the fields of talent management and senior executive recruitment for emerging growth, venture-backed, and financial companies. K&A is a nationally recognized executive search firm and a four time Philadelphia 100 award winner.  Alan is also a Past President of the Entrepreneurs’ Forum, and a previous recipient of the “40 Under 40” award.

Panelists:

Farid Naib, Founder & CEO, DocDep.    Farid has 25 years’ experience starting and running financial technology firms. His last firm, FNX, provided systems to large financial institutions globally, including Band of America and JP Morgan, before being acquired by a large international bank.  He also serves as an Advisor and Board Member for several entrepreneurial technology companies.

Debra Kurucz, VP, Human Resources & Talent Development, Renmatix As human capital leader for this emerging biomass fuels company, Deb is helping to shape the company’s future.  She is an alumna of Rohm & Haas, where she served initially as a business unit Market Manager before assuming leadership responsibilities in the global talent organization.  Deb is also an alumna of Proctor & Gamble.

David Noteware, CEO, NextGen Reporting NextGen makes litigation easier. Attorneys, clients and witnesses all benefit when NextGen helps resolve matters more quickly and efficiently. In addition to offering a full suite of traditional court reporting services nationwide, NextGen leads the industry in the use of remote depositions.  David is a serial CEO, entrepreneur, and veteran emerging company Board Member.

Register Now!

www.efgp.ticketleap.com

As a proud Board Member and Sponsor of the Entrepreneurs Forum of Greater Philadelphia, I would like to personally invite you to attend our biggest and most talked about event of the year…

The Philadelphia 100® Awards

This is a once a year opportunity to get in front of the business owners, CEOs and most importantly, the primary decision makers of Philadelphia’s fastest growing companies – all in one room – all in one evening. It will be held on Thursday October 27 at the Annenberg Theater at The University of Pennsylvania.

If you provide goods or services that cater to fast growing, privately held companies, there is no better place to be that evening. If you are a growing business and striving to receive this great honor one day, attending this event could be the best business investment you have made all year!

REGISTER HERE:

https://events.membersolutions.com/event_detail.asp?content_id=27806

Look forward to seeing you there!

Thanks,

DMVG

A note from our good friend Fred Patterson, The SBIR Coach:

To My SBIR Clients and Friends,   I'll be sending out my regular July issue soon (subject will be "Advisory Boards for SBIR-funded Companies"), but I wanted to make you aware of a very special opportunity this week.

My good friend Earle Hager and his colleagues at Panidea Inc. are presenting an extraordinarily ambitious program this week: "24 Hours of Technology" - A global online FREE Super-Webinar focusing on technology commercialization ideas and support with speakers from around the world.  Imagine - 24 solid hours of continuous presentations focusing on global innovation!   And, yes, you did read that right - registration for any and all of the sessions is free!

The SBIR Coach will be one of the speakers (Session 02B - Tuesday, July 12th, 9:30PM CDT).  See the full schedule of all the presenters HERE.

A February 2011 survey by Bredin Business Information showed 85.8% of all small businesses use their website as a lead generation tool for new business. Also marketing to a list of existing customers through email and text messages show high penetration at 74.3% and 49.3% respectively. Search marketing showed a big increase from 2010 rising 36%.  While you don’t need to engage in all 15 online marketing tactics listed in the study to grow your business, it does pay to have an integrated effort in the methods you do choose to implement. - http://fingercandymedia.com/4985-how-small-businesses-are-finding-new-customers-3rd-screen-thurs

With roughly 73% of companies using email newsletters as a marketing tool, users are being flooded with information and "newsletters."  I see it it every day.  I receive approximately 40 newsletters daily.  Most get a quick glance.  Most I've subscribed to.  Most are useful.  As a vendor, Delmarva Group, LLC (DMVG) has it's own newsletter.   DMVG Tech News.

How do we set it apart?  While the newsletter is an important marketing tool, there needs to be a reason for readers to spend the time reading it.  Specifically, ours is Information Technology focused, so we feature actionable content specific to our clients' needs.  It's a primary way for them to keep track of our opinions and recommendations combined with some industry news primarily focused on security issues.

The key is unique content.  We blog regularly.  The editing process to create those entries is utilized in many different ways.  Specifically, those blog entries are marketed via the social networks as well as being used to generate our newsletter.

The DMVG newsletter engine (Gazetty) combines our content with a template based system to allow our newsletter to have a unique look and feel than any other newsletter.  Each of our clients also has it's own newsletter format that has been custom designed and built for them.

Locating such a system for your company is vital.  There are shortcuts out there to creating newsletters that merely echo an RSS feed in an email.  These fall way short of your needs for branding and control of your content.

Remember, with 7 out of 10 of companies leverage email newsletters as a marketing tool, you need to be there and stand above the crowd.

We hear a lot about leveraging social media these days.  Facebook, LinkedIn and twitter seem to be the front runners as new marketing and presence avenues, joining the legacy systems such as email and websites.

When examine information access and flow there are three primary categories regarding data flow.

1) Passive Push.  A company website is a great example.  Information is written and published for the consumer to find and read.  This is great for reference material about your company and it's products.

2) Active Push.  Sending information directly to the consumer via email or a newsletter service.  RSS feeds also fall in this category.  The goal, however, should be to entice the consumer to view your content where you want them to.  More on this a bit later.

3) Active Conversational.  Twitter, Facebook and any other environment where genuine open conversation occurs support this model.  Using posts identifying articles published on your website is a great approach.  However, to get the most out of social medial, the channels need to be active and worked by employees in your company.